Embedded leadership
A senior partner working alongside your team to own priorities, coordinate partners, and keep the Amazon business moving.
Commerce Strategy · Amazon at the center
Senior commerce leadership. Built into your team.
We help brands decide where to grow, what to fix, and how to make it happen. Retail strategy, product launches, major-issue troubleshooting, and technology advice, with senior operators helping your team move the business forward.
Amazon expertise. A view across your channels. Senior judgment and practical support.
What we take on
The decisions. The details. The work between them.
The perspective of a senior national account manager or commerce director, with the hands-on support to carry the plan through.
Retail and channel strategyWhere should the next dollar of growth come from?
Set Amazon's role in your business. Connect assortment, pricing, channel economics, and retail expansion to a commercial plan your team can act on.
Category assessment · Assortment priorities · Channel roadmap
Operations strategy and critical issue resolutionWhen a major issue threatens the business, what comes next?
When a major Amazon issue threatens sales or disrupts the business, we help diagnose the problem, identify a path forward, and coordinate resolution with your team and partners. We also advise on processes and responsibilities that help prevent recurring problems.
Major-issue troubleshooting · Root-cause analysis · Escalation strategy · Operational planning
Promotions and commercial planningWill the promotion grow the business, or just the discount?
Build a promotional calendar around demand, margin, inventory, and your wider retail commitments. Coordinate offers, content, and media, then review what the event actually delivered.
Promotional calendar · Offer economics · Event readiness · Post-event review
Product launches and expansionWhat needs to be true before we launch?
Bring positioning, pricing, product detail pages, inventory, review readiness, and media into one launch plan. Establish milestones and adjust against real shopper response.
Launch roadmap · Readiness checks · Review program planning · Launch measurement
Content and Conversion strategyDoes the product page give shoppers a reason to choose you?
Turn product strengths and customer feedback into a clear story. Shape listing copy, image briefs, A+ and Brand Store plans, with content support and creative review to help your team bring the strategy to life.
Our partnerships with designers and A+ specialty firms bring specialized creative support to the work, guided by your brand and conversion goals.
Content audit · Creative briefs · Content strategy and support · Designer and A+ specialist partnerships · Customer review insights
Technology strategy and tool selectionWhich tools are right for your business?
We help you evaluate the platforms that support your Amazon business, from market share intelligence and competitive insights to automated monitoring. We bring a point of view on the options and help you choose tools that fit your priorities, team, and budget.
Requirements definition · Platform evaluation · Tool selection · Tech stack assessment
An informed view on your tech stack
Choose tools with a clear purpose.
Market share intelligence, competitive insights, automated monitoring: the value depends on what your team needs to know and do. We help you evaluate the options and make a confident selection.
Define the needIdentify the decisions to support, the gaps to close, and who will use the tools.
Evaluate the optionsCompare coverage, usability, cost, and fit with your existing stack.
Choose what fitsPrioritize the platforms that match your business, team, and budget.
How we work together
Senior support where you need it.
We work alongside your internal team and execution partners, providing senior direction and hands-on help with consequential challenges. Routine catalog maintenance and day-to-day account administration remain with your operating team.
Focused projects
A defined problem or milestone: a launch, a critical account issue, a promotional plan, or a technology selection.
Ongoing strategic support
A regular operating rhythm for business reviews, commercial planning, and decisions that need an experienced second set of eyes.
A plan for the whole business.
Commerce and media work best from the same priorities. We connect what you sell, how you operate, and how you reach the next customer.
Looking for advertising instead? See Amazon PPC, DSP and AMC, or request a growth assessment.